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FIRSTCRY – Big Store for Little one

Firstcry is the big store for little one. Firstcry was founded in 2010, founded by Supam Maheshwari and headquarter in Pune. Firstcry is Asia's largest online portal for baby and kids products. Firstcry offers over 2,00,000 baby and kids products from more than 2,000 Indian and International brands. is an both online and offline brand providing range of products for babies, kids and moms. has the highest numbers of Stock Keeping Units (SKU's). From maternity wear to accessories for nursery, diapers, clothes for kids till the age of 9, toys, school gear, prams, strollers, car seats etc. is like a megastore for parents. now has the highest repeat customer base in the Indian electronic commerce industry, standing at over 50%.

Firstcry offers free shipping on all orders above Rs.500. A minimum order value of Rs.249 or more is required for placing an order in Firstcry. Each individual products are securely packaged in bubble wrap and put into a box. The box is sealed well ensuring a safe delivery to the doorstep. Firstcry offers 30 days return policy for clothes, footwear and 7 days return policy for all other products. All product photographs are zoomed so that easily read the details on the product cover before taking an informed decision. All items are originating from the warehouse and have been sourced from authorized representatives or manufacturers.


Firstcry mission is to provide the largest variety, best quality products at the most competitive price and facilitating a great shopping experience for the end customers.


Firstcry deals with products in 3 types of categories:

  • Baby,
  • Kids,
  • Moms and Maternity.

Firstcry offers all leading brands in baby and kids products,:

  • Baby clothes,
  • Footwear,
  • Diapering,
  • Toys,
  • Books,
  • Bath and skin,
  • Feeding and nursing,
  • Health and safety,
  • Gear and nursery,
  • Mom's and maternity, etc.


Firstcry offers best brands to their customers. Firstcry offers around 2000+ brands.It had launched its own private label called BabyHug [Apparel brand] and cutewalk [Footwear brand] which was adding to about 20% of their revenues.

  • Nuby,
  • Mattel,
  • Funskool,
  • Hotwheels,
  • Pigeon,
  • Farlin,
  • Medela,
  • Pampers,
  • Disney,
  • Barbie,
  • Gerber,
  • Fisher Price,
  • Mee Mee,
  • Benio, etc.


In Firstcry, all online transactions are protected and secured by SSL [ Secure Socket Layer] technology from Firstcry deals all the transactions very securely. These types of encryption makes your shopping experience safe and secure. Firstcry offers the following payment methods, there are:

  • VISA card,
  • MASTER card,
  • American Express,
  • Net Banking,
  • Credit cards,
  • Debit cards,
  • Cash on Delivery, etc.


  • In 2013, Conferred with “Most Popular Online Site” award in Child Awards held at Delhi


Firstcry deals and works on a hybrid business model. So, apart from the online presence, it has more than 250 franchised stores in India. Firstcry runs a unique programme wherein the brand reaches over 70,000 unique parents each month by giving out a Firstcry box.


SWOT means Strength, Weakness, Opportunities and Threats. Here, Strengths and Weakness are Internal factors, Opportunities and Threats are External factors.


  • In both online and offline, it has huge product line with world class brands
  • Subscription services offered by it is a good customer retention strategy.


  • Lacking in advertisements.
  • It caters to niche segment which is yet to develop fully in India.


  • To tap newer parents every month.
  • Expansion to other countries.
  • Diversification to include home décor products.


  • Many similar players are in market.


Saveji provides best offers, deals, discounts, vouchers for all the products in the Firstcry categories. If you want to save your money and time you can use the Saveji coupons and offers.


Firstcry offers 24*7 customer care executive service centers. Firstcry deals with all types of queries including online ordering, payment related, refund related.

  • Firstcry’s customer care executive: +91 20 46608100 or +91 20 67297800
  • Email:
  • Website:


Founded in 2010
Founded by Supam Maheshwari
Headquarter Pune
Status Private
Industry Baby and kids products
Products 2,00,000+
Brands 2,000+
Customers 2M+
Customer care number+91 20 46608100 (or) +91 20 67297800
Customer care