23 Myntra Coupons & Offers: Works Till 25^th Apr 2021

PRODUCTS:

Myntra sells a fashionable item and currently offers products from more than 350 Indian and international brands.

• Clothing
• Footwear
• Accessories
• Bags and backpacks
• Jewelry
• Personal care products for men
• Personal care products for women
• Personal care products for kids, etc.

UPCOMING OFFERS IN 2019:

Myntra's trendy offers are waiting for the trendy people.

FASHION BRANDS:

Heart of Myntra's private brands business is a denim and apparels brand. Myntra and its private brands business assume even more importance as fashion, with a gross margin of between 20% and 60%, is expected to become one of the biggest categories for online retailers by 2020. Private brands are a huge differentiator, they will not be available elsewhere. Most people tried building in-house brands have treated those products like labels.

Myntra has also started selling its private labels on Jabong which it had acquired last year for $70 million. Myntra parent Flipkart has also launched two private labels Metronaut and Divastri. A major reason for these companies introducing their own brands is that they offer thicker margins and better inventory management. Amazon which is trailing behind Flipkart group in fashion business, has also launched two private labels Myx and Symbol for its fashion business here.

BUSINESS MODEL:

Myntra is an aggregator of many brands. Its business model is based on procuring current season merchandise from various brands and making them available on the portal at the same time as in respective retail brand outlets. It is Business to Customer (B2C) revenue model.

MARKETING AND SALE:

Marketing and sales are a core activity of Myntra. Through proper marketing, Myntra is creating awareness among customer & enhancing their online shopping experience.

In marketing Myntra has successfully used social networking websites like Facebook, Pinterest and Twitter to expand its customer base. Myntra positions itself as a fashionable new age brand. Because it launches major marketing campaigns every year. Myntra has used mostly viral marketing and internet for its popularity coupled with occasional discounts and referral discounts.

MYNTRA'S STRATEGY:

Myntra has launched a new marketing campaign and highlighting the product offerings like free home delivery, cash on delivery and 30 day return policy.

It also launched a new tech application called the virtual trial room. Through this application, customers can view themselves in their desired apparel via an interactive web cam.

MYNTRA - SWOT ANALYSIS:

SWOT means Strengths, Weaknesses, Opportunities, Threats.

• STRENGTH: Myntra has a strong funding, variety of products, innovative services.

• WEAKNESSES: Limited market share growth.

• OPPORTUNITIES: Selling private labels can increase their margin, bridal collection to tap the big wedding market in India.

• THREATS: Successful competitors, Fashion segment is becoming popular leading to increased competition.

VALUE CHAIN ANALYSIS:

• FIRM INFRASTRUCTURE:

The basic requirement of Myntra is youthfulness, freshness, and vibrancy while incorporating fashion as the overall theme.

• HUMAN RESOURCE MANAGEMENT:

It is such a support activity that can make or break any organization in the long run. It is one of the employee friendly organization. The firm focuses on work life balance.

• TECHNOLOGY:

Myntra deals and allows online retail to be possible by hosting the website in with the customer can browse through online catalogue, choose what you want to buy, make the online payment and receive the products at your doorstep.

CUSTOMER SUPPORT

Myntra offers executive support to help their customers. They clarify and help their customers on all issues and queries like products, offers, payments, warranty and return policies etc.

• Myntra's customer care number: 080 6156 1999
• Myntra's website: www.myntra.com