OLA – World’s Largest Cab Booking & Ride Sharing Company
OLA is one of the world's largest ride sharing company. OLA founded in 2010 by Bhavish Aggarwal and Ankit Bhati. OLA owned by ANI technologies Pvt. Ltd. Formally known as OLAcabs. Ola deals mainly integration of city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent, and quick service fulfillment. OLA offers mainly on leveraging the best of technology and building innovative solutions ground-up, are relevant at global score. In 2014, OLA started on-demand auto rickshaw service on its mobile app. OLA name has been derived from a spanish word – Hola means Hello.
OLA's GPS enabled mobile app for the driver which helps drivers to receive booking requests from customers in the vicinity and navigate to the customer's pickup point with utmost ease manner.
OLA offers three types of product lines.
OLA offers OLA Mini which provides most affordable personal transportation option in the city and its fleet include hatchbacks like Tata Indica and Nissan Micra amongst others.
OLA offers OLA Sedan is aimed at a regular city traveler looking for a spacious car and comfortable drive and is currently available across all 12 cities where OLA deals cars like Suzuki Dzire, Mahindra Vertio and Toyota Etios.
OLA offers OLA Prime which is a business class experience and OLA offers cars includes Toyota Innova, Altos, Skoda Rapid and Honda Civic in this product line.
OLA BUSINESS MODEL:
OLA deals both customers and drivers through their intelligent app for bookings and takes a commission of about 15% on all the booking done through the app. Users are charged for the following elements of OLA cabs. Those are,
OLA offers a one another product named OLA pink which deals empowered girl drivers keeping into consideration the safety concern in the mind of girl customers. These cabs are driven by women drivers and will only allow female passengers to board them. This service is currently available only in Bangalore. The same can be extended to other cities in near future.
SWOT means Strength, Weakness, Opportunity, Threats.
STRATEGIES OF OLA:
OLA offers a different type of services, ranging from economic to luxury travels. OLA enables their users to book cabs through mobile App and the service accepts both cash and cashless payments including OLA money (Prepaid/Postpaid). OLA's services are:
AWARDS AND ACHEVEMENTS:
VISION OF OLA:
OLA cabs provide hassle free, reliable and technology efficient car rental service to Indians is the vision of OLA.
MISSION OF OLA:
Mission of OLA is to provide marketplace for all types of car and cab on rental basis.
CUSTOMER CARE SUPPORT:
OLA offers 24*7 customer care executive center for clarifying all doubts of customers regarding, booking of cabs, cancellation of booking, payment confirmations, pick up and drop points, driver related issues etc.
OLA Cabs - In short
|Founders||Bhavish Agarwal and Ankit Bhati|
|Customers||More than 9,00,000|
|Cities Covered||More than 110|
|Drivers||More than 10,00,000|
|Employees||More than 8000|