Swiggy – Online Food Ordering & Delivering Company
Swiggy is a one of the leading food ordering and delivering company in India. Swiggy started in 2014 and headquartered in Bengaluru. Swiggy was founded by Sriharsha Majety, Nandan Reddy and Rahul Jaimini. Initially it has been started just with a team of six delivery persons and covering only 25 restaurants. The idea soon became a huge hit among customers and restaurants as ordering food online is extremely fun, easy and cost effective. Now it has covered 8 cities and more than 10,000 restaurants. Swiggy works like a bridge between restaurants and customers. Swiggy is an Innovative technology platform that allows customers to order food from nearby restaurants and get it delivered at their doorstep. Customers do not have to keep the contact numbers of restaurants in their location. Swiggy works as a single point of contact for ordering food from all restaurants. Swiggy has big team of delivery professionals who take care of orders from restaurants and deliver it at the customer's doorstep. Swiggy helps to getting benefits of both customers and restaurants.
Swiggy charges a delivery fee Rs.30 to 40 which the below order value of Rs.150 to 250, which various across different cities.
Swiggy earns through a certain % of commissions that it receives from restaurants for getting them orders. Swiggy has two major revenue streams. There are:
Major part of Swiggy's revenue from commission it collects from restaurants for lead generation and for serving as a delivery partner.
Swiggy also charges a nominal delivery fee from customers on orders below a threshold value which Rs 250 for most cities.
SWIGGY'S PART OF WORK:
When customer place an order with Swiggy through the apps or website, the order is transmitted to the merchant and the driver, based on availability and distance from the restaurants, is attached to the delivery. The merchants confirm receipt of the order and immediately starts preparing the food, while the driver reaches just in time at the restaurant to collect the prepared food and deliver to the customer's doorstep. The driver reaches the customers point with the help of navigation app facilitates hassle-free delivery.
Swiggy offers Swiggy Super which is membership program for customers. It offers unlimited free delivery on orders above Rs 99 and no surge pricing for which the customer must pay a fixed amount.
Membership options are:
1-month membership for Rs.149
3-month membership for Rs 349
Introductory price of Rs.49 and Rs.129 respectively.
The rates for these plans will differ from city to city depending on the consumer payment behavior. These amount in addition to the repeat orders Swiggy expects through this membership program is expected to increase revenue.
ADVANTAGES OF SWIGGY SUPER:
Unlimited free delivery, free delights, no surge fee and exclusive offers for customers.
Once activated on Times prime/Cred APP, Swiggy Super membership can be purchased for Rs. 1 only on Swiggy.
Swiggy super would be available for a month, for the Times Prime trial users.
If within a month a user buys Time Prime subscription, Swiggy Super needs to be reactivated via Times Prime Swiggy super page.
For activation user's email ID, phone number, name will be shared with Swiggy.
Swiggy Super and Times Prime hold discretion of the offer and can amend or make changes without any prior intimation.
Swiggy POP offers single serve meals in the price range of Rs.99 to Rs.200. The important thing is no delivery charges for the curated menu of top restaurants nearby you. The Swiggy POP menu is based on customer preference. The feature caters to the needs of customers seeking single meal orders. Swiggy POP includes unique meals from biryani to parathas and more. Swiggy POP is convenient, full of variety and affordable.
ADVANTAGES OF SWIGGY POP:
Single serve meals
No extra charges
SWOT means Strength, Weakness, Opportunities and Threats:
Best brand image
Well trained delivery person
Good customer support assistance
Huge range of restaurants offered
Location based restaurant finder
Marketing and brand awareness
Fastest growing market
Increasing market share
Pioneer in food delivery business
Lack of market leader
Increasing health consciousness
Increasing potential competitions
Unstable and low customer base
Laws and government regulations
Swiggy focusing all the customers in India. But in deeply they are targeting following customers:
Age above 20-30 customers
School and college students
Working women customers
Working professionals etc.
SLOGAN OF SWIGGY:
Swiggy's slogan is “When you are hungry, think of us!”. Some of the highlighting things in Swiggy, there are:
Swiggy has their own fleet of delivery boys in each location which is paid on every order they deliver.
Swiggy has a well-trained and managed delivery boy. They reach before time to pick up the order at the restaurateur which makes the delivery on time.
Swiggy doesn't commit with all restaurant on their platform, they commit only selected restaurants on which order volume and quality can be maintained.
Swiggy is also spending heavy on marketing to make their presence.
Swiggy is India's fastest growing food delivery business as of now.
Swiggy has both offline and online marketing campaigns. It promotes the online campaigns via social medias. Like Twitter, Facebook, Pinterest, Instagram, YouTube.
Some of campaigns include Secondtomom, DiwaliGhayAayi, SingwithSwiggy, etc.
Swiggy has successfully built its brand awareness and connects with its audience through these channels. Swiggy's facebook page is quite active with regular updates, averaging of one post per day. They are not only focusing the campaigning but to engage its customers feedbacks.
Swiggy offers customer service providers to help their customers for all type of issues and queries and they are available by 24*7.
To reach the customer care of Swiggy is: 080 67466789
To drop the mail for refund amount details: email@example.com